"RESPECT.starts.with.me" is rolling out as the new theme for the 2012 AYSO membership year.

It was unveiled at the 2012 National Annual General Meeting (NAGM) in Seattle, Wash., as AYSO's Section Meeting theme for 2013. The video received such a positive response that AYSO is breaking with tradition and debuting the theme for immediate use during the 2012 fall season.

The Marketing Department at the AYSO National Office developed this exclusive video, which features players, parents, referees and coaches all declaring that "RESPECT.starts.with.me."

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